Counseling (also known as psychotherapy, therapy, and now sometimes even known as "life coaching") , is a business. Therapists are usually drawn to this field because they want to help people, but to be a licensed therapist (mental health counselor, marriage and family therapist, creative arts therapist, etc), you need the minimum of a masters degree, which in this day and age, doesn't come cheap. Desire to help people doesn't pay the bills. So marketing is just a part of running a psychotherapy practice. But some therapists use tactics that just turn people off. Here are the top 5 ways therapists market themselves, and what their marketing tactics say about them.