5 Therapist Marketing Tactics, and what they REALLY mean

Counseling (also known as psychotherapy, therapy, and now sometimes even known as "life coaching") , is a business.  Therapists are usually drawn to this field because they want to help people, but to be a licensed therapist (mental health counselor, marriage and family therapist, creative arts therapist, etc), you need the minimum of a masters degree, which in this day and age, doesn't come cheap.  Desire to help people doesn't pay the bills.  So marketing is just a part of running a psychotherapy practice.  But some therapists use tactics that just turn people off.  Here are the top 5 ways therapists market themselves, and what their marketing tactics say about them. 

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